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eBook Vst
Disponibilidad: En existencia
ISBN: 9781292152844
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Edición: 4
Copyright: 2017
Páginas: 544

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International Businness (Ebook)

By S. Tamer Cavusgil

Descripción: Today’s students are diferent!
The current generation of college students are Millennials. In creating the fourth edition of Cavusgil, Knight, and Riesenberger (CKR 4e), we have designed a textbook with this important group in mind. Millennials share distinctive characteristics: 

- Dynamic attention spans Tendency to multitask.
- Visual learners accessing content from exhibits, photos, maps, and digital content, usually 
- Through high-tech devices. 
- Need to stay connected through social media and their networks.
- Work well in teams Sheltered and special Optimistic Need to achieve.
- Bear increased pressure to perform.

Part 1 Foundation Concepts 
Part 2 The Environment of International Business 
Part 3 Strategy and Opportunity Assessment
Part 4 Entering and Working in International Markets 
Part 5 Functional Area Excellence