youtube twitter facebook

Catálogo editorial

Seleccione una categoría
División Educativa
Nuestro Top

Catálogo Pearson


Pearson, los expertos en educación, cuentan con el mejor catálogo y promociones para comprar libros en línea.
Libro electrónico
DISPONIBLE

A Framework for Marketing Management (Ebook)

Universidad

 

Autor(es): Philip Kotler
ISBN: 9781292093154
Edición: 6
Copyright: 2016
Idioma: ENG
Precio:
$592.00
Serie: Administración y Economía
Dimensiones: 0/0/0 Peso: 1 grs
Más información:
Ingresa código para descargar e-Book
  Cantidad:  
    The sixth edition of A Framework for Marketing Management is a concise paperback adaptedfrom Philip Kotler and Kevin Lane Keller’s fifteenth edition of Marketing Management. Itsstreamlined approach will appeal to those who want an authoritative account of current marketingmanagement practices and theory plus a text that is short enough to allow the incorporation ofoutside cases, simulations, and projects. Like previous editions, the sixth edition of A Frameworkfor Marketing Management is dedicated to helping companies, groups, and individuals adapt theirmarketing strategies and management to the marketplace of the twenty-first century.
    Part 1 Introduction to Marketing Management
    Part 2 Connecting with Customers
    Part 3 Strategic Brand Management
    Part 4 Value Creation
    Part 5 Value Delivery
    Part 6 Value Communication
    Part 7 Managing the Marketing Organization for Long-Term Success